Cycling Culture Initiative

IFOK is currently supporting the Ministry of Transportation Baden-Württemberg to design and implement its state-wide campaign, Cycling Culture.

The initiative was launched in 2012 to support a bike-friendly mobility culture in the Federal State of Baden-Württemberg. Together with designated “cycling culture” municipalities supported by the State of Baden-Württemberg, the initiative offers a diverse program both at the state and community level. Thirteen “cycling culture” municipalities are already campaigning for a positive cycling culture locally.

The initiative aims to support a sustainable change in mobility habits across the state and increase the share of cycling in the transportation sector by motivating people to ride a bike in their everyday lives.

IFOK has supported the Cycling Culture campaign since 2015 and is responsible for managing the overall strategy design, implementation and public relations work.

Further information (in German):

Client: Ministry of Transportation Baden-Württemberg

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